Posts Tagged "time management"

Forget Setting Marketing Goals. Focus on This Instead.

Posted by on Jan 30, 2015 | 2 comments

I don’t make New Year’s resolutions.  No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date.


don't focus on marketing goals


But I do set goals. Lots of ’em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.

And so I thought I had this whole goal thing figured out… until I read an article this month by James Clear over at Entrepreneur magazine that made me realize that my focus on goals has been misplaced:

Say what???  How could there be a “this” that is more important than goals?  But there is.  There really is.  The magic “this” is…

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Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

Posted by on Jun 30, 2014 | 0 comments

If you run a successful small business, then you already know you can’t do everything yourself.

Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.

Hire a great freelancer


And so the day comes to hire online marketing help, too.

You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself.

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3 Daily Work Habits that Will Transform your Life

Posted by on Jan 30, 2014 | 2 comments

I know something about you.  I know that you never have enough time.

How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t?

How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?

I understand.  I’ve been there, sometimes working late into the night just to try to catch up.  Some days I’m still there.

But more often these days I have a very different daily experience, one that enables me to go to bed early and get a good night’s sleep with the rewarding satisfaction of a day well spent.

Over time I’ve learned successful processes that I’ve turned into successful daily work habits. It’s these daily work habits that have made all the difference.  Here are the 3 most powerful ones.

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Never Use a Password Again

Posted by on Jul 26, 2013 | 2 comments

OK, I exaggerated. You’ll need one password. Just one. For everything. Forever.

That’s almost as good as none, right?




Managing one password is waaaaay better than managing a dozen or so passwords like I used to.  Like most of you, I also used to re-use passwords on scores of different websites. All that is now just a bad memory.

If you’re a small business owner, this won’t just make your accounts more secure.  It will also save you boatloads of time.

Read on to learn how…

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Keyword Research for Busy Small Business Owners

Posted by on Apr 11, 2013 | 3 comments

In last week’s post I demonstrated WHY keyword optimization still matters, especially for small business owners.  In this post I’ll cover HOW you can do your own effective keyword research in under 2 hours!

Keyword Research

Keyword Research Matrix Style
Copyright (c) 1999-2013 Jamie Zawinski <[email protected]>


NOTE: This post focuses on keyword research for organic SEO optimization, not for paid ad campaigns, which is quite different.

How to Perform Effective and Efficient Keyword Research for your Small Business Web Site

One of my goals is to help small business owners perform effective online marketing in as little time as possible.

When it comes to choosing keywords, you could spend weeks on it. You could invest in a dozen different tools, each of which will give you a few more ideas or a slightly different take.  You could pay an expert to do all this for you (which could make good sense if you don’t have the time or interest).

But you can also do keyword research yourself and get 80% of the results for just 20% of the effort.   Here’s how, using only a spreadsheet, free Google tools, and your own experience from running your small business.

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