Does Your Business Need a Lead Magnet?

Posted by on Dec 4, 2014 | 2 comments

It’s a safe bet that you’ve requested a whole bunch of lead magnets recently, even if you didn’t know it.

What’s a “lead magnet,” you say?

A lead magnet is a valuable piece of content that a business offers in exchange for your email address.

It’s that simple.


lead magnet


A lead magnet could be a special report (like my current lead magnet), a white paper, a tool kit, a cheat sheet, a presentation, a video, a podcast, a coupon, or anything else that your ideal prospects would perceive as valuable.

And that’s the key, because the purpose of a lead magnet is to allow you to collect email addresses from your ideal prospects when they’re not yet ready to take a bigger step with you.

You see, for many of us running a business, especially for those of us offering high-value services, there is a medium to long-term sales funnel.

Prospects won’t buy from us immediately.

Prospects don’t realize on Monday that they need online marketing help, find me on Tuesday, and sign my contract on Wednesday (as much as I wish it worked that way).

Instead, most need to go through a period of research, education, consultation, comparison shopping, and business planning before finally being ready to move ahead.

That cycle can take weeks, months or longer. But once they get through it, they could become a great prospect. So I need a way to stay in touch with them. And so do you.

That’s the magic of the lead magnet.

Kenny Goodman and I published a new podcast episode recently that goes deep into lead magnets:

  • Which businesses need lead magnets?
  • What type of lead magnet makes sense for your business?
  • How can you best implement the lead magnet and corresponding email opt-in flow?

You’ll find those answers and more right here:

Not an audio person?  You’ll find the full transcript on that page as well.

Post your questions, and we’ll be sure to answer them.

Then go forth and build your long-term prospect funnel with an irresistible lead magnet!



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Andrew advises business owners, consultants & professionals to help them win high-value clients online.


  1. Awesome information. Quite a bit to learn for a newbie. Trying to get a good optin rate on the squeeze page etc. Thanks for info.



  1. Episode 11 – Getting Prospects to Take Action - […] How to Use a Lead Magnet to Encourage Action […]

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