Posts Tagged "SEO"

SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

Posted by on Sep 30, 2014 | 6 comments

Do you want your business website to show up in Google search results?  Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both?

And you’ve likely spent time reading various opinions online, only to come away even more confused.

In this post I’ll help you determine the right answer for your business objectives. And I’ve included a handy downloadable flowchart at the end of the post to make it even easier.

SEO vs PPC decision Flowchart

 

Read More

How AdWords Became Critical for Your Business in 2013

Posted by on Nov 15, 2013 | 12 comments

Do you rely on Google search traffic to bring you online leads and sales?

Then you need to know: Google changed the game big time in 2013.

If you don’t advertise your business using Google AdWords, then you might not be in the game for much longer!

Google Adwords vs. SEO

I’ll leave the technical details of Google’s recent changes to other bloggers who have captured them so well.  In this post I’m going to focus on one thing:

What do Google’s changes mean for your business?

Specifically, on this new Google game board, how will you get new leads and customers for your business website?

Read More

Why Google is the Best Source of Clients for Your Service Business (and What to Do about It)

Posted by on Oct 30, 2013 | 0 comments

Do you know where your clients come from?  I mean, really know?

I recently explored this question for my own service business.  And I was shocked.

 

Client Revenue by Source for Internet Marketing Service Business

 

I do a lot of networking around Boston and have directly met a number of good prospects that way.  And I regularly ask clients for introductions to other business owners.  So I know I get a lot of business through personal connections.

But I also practice what I preach: SEO-optimizing my website’s visibility in organic search results and running ongoing Google Adwords campaigns for additional reach. But I hadn’t fully taken stock of what that really meant.

Until now.

Read More

SEO Marketing: Does it Make Sense for Your Small Business?

Posted by on Oct 9, 2013 | 4 comments

If you run a small business and have a website, you’ve heard of SEO marketing.

Done right, inbound marketing through online Search Engine Optimization brings you loads of targeted visitors for months and years to come… for FREE.

Who wouldn’t want that?

SEO Marketing

Yet somehow SEO marketing has become another nagging stress point for your small business.

Your friends think you need it. Your colleagues think you need it. Strangers emailing you from Southeast Asia think you need it.

But you must ask yourself…

Read More

Are Monthly SEO Services Right for Your Business?

Posted by on Sep 23, 2013 | 12 comments

Search Engine Optimization (SEO) helps people find your business online.  Done right, SEO delivers droves of targeted prospects… month after month… for FREE.

monthly SEO services

How do you begin with SEO?

Step 1: Realize that you need SEO for your business.

Step 2: Look at SEO as a long-term investment.

Step 3: Get smacked silly.

In step 3 you get flooded with a deluge of confusing apples-and-oranges proposals from SEO agencies and SEO professionals until you’re left pining for the carefree days of newspaper ads.

Should you pay $500/month for SEO services?  Should you pay $5,000/month?

Read More