Posts Tagged "SEM"

What the Big Changes to Google AdWords Mean for You

Posted by on May 31, 2016 | 0 comments

Google just announced the biggest changes to AdWords since, well… AdWords (born 2001 A.D.).

Remember that sunny day a few months ago when all the ads in the right column of the Google search results pages suddenly up and vanished? Poof!

 

google adwords changes may 2016

 

That was just a warm-up stretch.

Last week Google announced the details of the next phase of their “mobile-first” strategy. Over half of Google searches now occur on mobile devices and tablets. So Google is working towards a near-term future of seamless experiences across devices – mobile phones, tablets and desktops.

Removing the right column ads allowed Google to streamline the ad experience between all these devices.  With this change up to 4 ads appear above the free organic search results, and up to 3 ads appear beneath.  It’s the same on all devices.

Now Google is ready for the next phase.  Are you?

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Use Google AdWords and Never Fear ‘Mobilegeddon’

Posted by on May 28, 2015 | 0 comments

Chicken Little, the sky is falling!

 

Prevent Mobilegeddon with Google AdWords

 

In case you missed it, Google recently changed its search algorithm to favor websites that have mobile-friendly pages.  This means that mobile-friendly web pages will appear higher in search results when a user performs a search on a mobile device.  (Searches on desktop devices are not affected.)

Google’s reason for this is simple: There are now more daily searches performed on mobile devices than on desktop devices. That trend will only continue. And it’s Google’s job to deliver the best possible search results for the majority of its users.

But this announcement led to online hysteria, both real and hyped.  New lingo sprang up to convey the magnitude of this ‘Mobilegeddon’ and ‘Mobileocalypse’.

Should you panic?  It depends…

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The 3 Keys to Google AdWords Landing Pages (and Successful AdWords Campaigns!)

Posted by on Apr 28, 2015 | 3 comments

A “landing page” is the first page that a new visitor to your website experiences. A “Google AdWords landing page” is the first page that you send new visitors to when they click on your Google PPC ad.

You need a visitor’s first experience with your business to be fantastic. You want an ideal prospect to immediately understand why your business offer is perfect for him. You want him to easily see how he can take the next step.

 

Google AdWords landing page example

Example landing page from Unbounce.com

 

That’s challenging enough to accomplish in a landing page.  The folks over at InstaPage recently did a nice job of breaking down the basic elements into a helpful infographic. You may want to check out.

But Google makes it even harder.  If you flaunt their AdWords rules, Google will not approve your ads to show.  Then potential prospects will never see your otherwise wonderful landing page at all.  Game over.  But that’s not all…

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SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

Posted by on Sep 30, 2014 | 6 comments

Do you want your business website to show up in Google search results?  Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both?

And you’ve likely spent time reading various opinions online, only to come away even more confused.

In this post I’ll help you determine the right answer for your business objectives. And I’ve included a handy downloadable flowchart at the end of the post to make it even easier.

SEO vs PPC decision Flowchart

 

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3 Big Reasons to Hate Google AdWords

Posted by on May 21, 2014 | 2 comments

I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother.

If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.

 

3 big reasons to hate google adwords

 

Let’s see why.

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