Posts Tagged "conversion optimization"

Kill the Rotating Banner… If You Want New Customers

Posted by on Sep 24, 2015 | 2 comments

Few website features are as popular as rotating banners. And few are so effective at killing your online lead generation.

Rotating banners are also known as “image carousels” or “sliders”.  They allow you to show multiple banner messages to your website visitors by presenting them one at a time.  They usually rotate automatically at fixed time intervals. Sometimes a visitor can control the rotation with banner navigation.

Rotating banners are popular because they allow you to reduce clutter and make every banner large and beautiful.

Here’s an attractive example of a Boston law firm with a rotating banner.

boston lawyer rotating banner

So what’s the problem?

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How to NOT Overwhelm (and Lose) Your Website Visitors

Posted by on Jul 30, 2015 | 2 comments

OVERWHELMED visitors = CONFUSED visitors = LOST visitors!

This is a common website lead generation problem. And it’s hard for you, the business owner, to fix by yourself.

Why? Because you’re in love with your website content. All of it. And you want all your website visitors to read it from beginning to end and love it, too.

But they never will.

Imagine that a new prospect visits your office in person, wanting to learn what you could do for them. You greet them with:

“Welcome! Great to have you here. See that filing cabinet over there? It has all the information you’d ever want to know about us. Please look through it all and let us know if you have any questions!”

 

overwhelming filing cabinet - is this your website?

 

Good prospects are busy people. They have other things to do with their lives. They are wisely greedy with their time. They are impatient. And online, they are 10 times more impatient.

Visitors will not take the time to rummage through your filing cabinet of a website!

So how do you fix a filing cabinet website?  How do you avoid overwhelming, confusing and losing your website visitors?

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The 3 Keys to Google AdWords Landing Pages (and Successful AdWords Campaigns!)

Posted by on Apr 28, 2015 | 3 comments

A “landing page” is the first page that a new visitor to your website experiences. A “Google AdWords landing page” is the first page that you send new visitors to when they click on your Google PPC ad.

You need a visitor’s first experience with your business to be fantastic. You want an ideal prospect to immediately understand why your business offer is perfect for him. You want him to easily see how he can take the next step.

 

Google AdWords landing page example

Example landing page from Unbounce.com

 

That’s challenging enough to accomplish in a landing page.  The folks over at InstaPage recently did a nice job of breaking down the basic elements into a helpful infographic. You may want to check out.

But Google makes it even harder.  If you flaunt their AdWords rules, Google will not approve your ads to show.  Then potential prospects will never see your otherwise wonderful landing page at all.  Game over.  But that’s not all…

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Lies, Damn Lies, and Conversion Optimization

Posted by on Sep 4, 2013 | 2 comments

conversion optimization

We all make the same mistake. We fall in love with our business website. Conversion optimization isn’t even on the radar.

We assume that prospective customers who visit our website will find it brilliant, intuitive, and captivating.  And we are shocked (shocked!) to find out otherwise.

Yes, you should build your website based on your own inspiration and web design best practices.  But recognize that this is just a best guess.

If you want your business website to engage and convert the maximum number of customers, there’s one thing that you MUST do.

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