Posts Tagged "content marketing"

How a Blog Can Grow Your Business

Posted by on Dec 16, 2013 | 4 comments

Here’s a succinct, powerful tip for growing your business in 2014:

Blog!

And yes, I mean that as a verb.

 

Blog for your business

 

If you don’t yet have a business blog, you’ve likely wondered if it’s worth the effort.

Well… I’ve seen the effects on my own business since I started blogging 9 months ago, and I’ve seen the results for my clients.  I can say with confidence:

Blogging should be one of your top priorities for lead generation *if*…

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SEO Marketing: Does it Make Sense for Your Small Business?

Posted by on Oct 9, 2013 | 4 comments

If you run a small business and have a website, you’ve heard of SEO marketing.

Done right, inbound marketing through online Search Engine Optimization brings you loads of targeted visitors for months and years to come… for FREE.

Who wouldn’t want that?

SEO Marketing

Yet somehow SEO marketing has become another nagging stress point for your small business.

Your friends think you need it. Your colleagues think you need it. Strangers emailing you from Southeast Asia think you need it.

But you must ask yourself…

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Are Monthly SEO Services Right for Your Business?

Posted by on Sep 23, 2013 | 12 comments

Search Engine Optimization (SEO) helps people find your business online.  Done right, SEO delivers droves of targeted prospects… month after month… for FREE.

monthly SEO services

How do you begin with SEO?

Step 1: Realize that you need SEO for your business.

Step 2: Look at SEO as a long-term investment.

Step 3: Get smacked silly.

In step 3 you get flooded with a deluge of confusing apples-and-oranges proposals from SEO agencies and SEO professionals until you’re left pining for the carefree days of newspaper ads.

Should you pay $500/month for SEO services?  Should you pay $5,000/month?

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Should You Separate Your Blog from Your Website?

Posted by on Aug 2, 2013 | 178 comments

You have a brilliant, customer-focused company website (or you soon will).  You have an insightful, passion-infused blog (or you soon will).  And you have an important choice to make (or you soon will):

Should you separate your blog from your website? Or would they be happier together?

 

Separate blog from company website

Blog Options

Let’s say your main company website is www.abcinc.com.

  • Integrating your blog with your website means the blog appears either at www.abcinc.com/blog (subfolder) or at blog.abcinc.com (subdomain).
    (Of these, the subfolder option is better.)
  • Keeping your blog separate from your website means hosting it at www.xyzblog.com.

Is it better to keep your blog separate from your company website?

The short answer is…

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