I know something about you. I know that you never have enough time.
How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t?
How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?
I understand. I’ve been there, sometimes working late into the night just to try to catch up. Some days I’m still there.
But more often these days I have a very different daily experience, one that enables me to go to bed early and get a good night’s sleep with the rewarding satisfaction of a day well spent.
Over time I’ve learned successful processes that I’ve turned into successful daily work habits. It’s these daily work habits that have made all the difference. Here are the 3 most powerful ones.Read More
Here’s a succinct, powerful tip for growing your business in 2014:
And yes, I mean that as a verb.
If you don’t yet have a business blog, you’ve likely wondered if it’s worth the effort.
Well… I’ve seen the effects on my own business since I started blogging 9 months ago, and I’ve seen the results for my clients. I can say with confidence:
Blogging should be one of your top priorities for lead generation *if*…Read More
Do you rely on Google search traffic to bring you online leads and sales?
Then you need to know: Google changed the game big time in 2013.
If you don’t advertise your business using Google AdWords, then you might not be in the game for much longer!
I’ll leave the technical details of Google’s recent changes to other bloggers who have captured them so well. In this post I’m going to focus on one thing:
What do Google’s changes mean for your business?
Specifically, on this new Google game board, how will you get new leads and customers for your business website?Read More
Do you know where your clients come from? I mean, really know?
I recently explored this question for my own service business. And I was shocked.
I do a lot of networking around Boston and have directly met a number of good prospects that way. And I regularly ask clients for introductions to other business owners. So I know I get a lot of business through personal connections.
But I also practice what I preach: SEO-optimizing my website’s visibility in organic search results and running ongoing Google Adwords campaigns for additional reach. But I hadn’t fully taken stock of what that really meant.
Until now.Read More
If you run a small business and have a website, you’ve heard of SEO marketing.
Done right, inbound marketing through online Search Engine Optimization brings you loads of targeted visitors for months and years to come… for FREE.
Who wouldn’t want that?
Yet somehow SEO marketing has become another nagging stress point for your small business.
Your friends think you need it. Your colleagues think you need it. Strangers emailing you from Southeast Asia think you need it.
But you must ask yourself…Read More
Search Engine Optimization (SEO) helps people find your business online. Done right, SEO delivers droves of targeted prospects… month after month… for FREE.
How do you begin with SEO?
Step 1: Realize that you need SEO for your business.
Step 2: Look at SEO as a long-term investment.
Step 3: Get smacked silly.
In step 3 you get flooded with a deluge of confusing apples-and-oranges proposals from SEO agencies and SEO professionals until you’re left pining for the carefree days of newspaper ads.
Should you pay $500/month for SEO services? Should you pay $5,000/month?Read More
We all make the same mistake. We fall in love with our business website. Conversion optimization isn’t even on the radar.
We assume that prospective customers who visit our website will find it brilliant, intuitive, and captivating. And we are shocked (shocked!) to find out otherwise.
Yes, you should build your website based on your own inspiration and web design best practices. But recognize that this is just a best guess.
If you want your business website to engage and convert the maximum number of customers, there’s one thing that you MUST do.Read More