Do you rely on Google search traffic to bring you online leads and sales?
Then you need to know: Google changed the game big time in 2013.
If you don’t advertise your business using Google AdWords, then you might not be in the game for much longer!
I’ll leave the technical details of Google’s recent changes to other bloggers who have captured them so well. In this post I’m going to focus on one thing:
What do Google’s changes mean for your business?
Specifically, on this new Google game board, how will you get new leads and customers for your business website?Read More
Do you know where your clients come from? I mean, really know?
I recently explored this question for my own service business. And I was shocked.
I do a lot of networking around Boston and have directly met a number of good prospects that way. And I regularly ask clients for introductions to other business owners. So I know I get a lot of business through personal connections.
But I also practice what I preach: SEO-optimizing my website’s visibility in organic search results and running ongoing Google Adwords campaigns for additional reach. But I hadn’t fully taken stock of what that really meant.
Until now.Read More
If you run a small business and have a website, you’ve heard of SEO marketing.
Done right, inbound marketing through online Search Engine Optimization brings you loads of targeted visitors for months and years to come… for FREE.
Who wouldn’t want that?
Yet somehow SEO marketing has become another nagging stress point for your small business.
Your friends think you need it. Your colleagues think you need it. Strangers emailing you from Southeast Asia think you need it.
But you must ask yourself…Read More
Search Engine Optimization (SEO) helps people find your business online. Done right, SEO delivers droves of targeted prospects… month after month… for FREE.
How do you begin with SEO?
Step 1: Realize that you need SEO for your business.
Step 2: Look at SEO as a long-term investment.
Step 3: Get smacked silly.
In step 3 you get flooded with a deluge of confusing apples-and-oranges proposals from SEO agencies and SEO professionals until you’re left pining for the carefree days of newspaper ads.
Should you pay $500/month for SEO services? Should you pay $5,000/month?Read More
We all make the same mistake. We fall in love with our business website. Conversion optimization isn’t even on the radar.
We assume that prospective customers who visit our website will find it brilliant, intuitive, and captivating. And we are shocked (shocked!) to find out otherwise.
Yes, you should build your website based on your own inspiration and web design best practices. But recognize that this is just a best guess.
If you want your business website to engage and convert the maximum number of customers, there’s one thing that you MUST do.Read More
You have a brilliant, customer-focused company website (or you soon will). You have an insightful, passion-infused blog (or you soon will). And you have an important choice to make (or you soon will):
Should you separate your blog from your website? Or would they be happier together?
Let’s say your main company website is www.abcinc.com.
Is it better to keep your blog separate from your company website?
The short answer is…Read More
OK, I exaggerated. You’ll need one password. Just one. For everything. Forever.
That’s almost as good as none, right?
Managing one password is waaaaay better than managing a dozen or so passwords like I used to. Like most of you, I also used to re-use passwords on scores of different websites. All that is now just a bad memory.
If you’re a small business owner, this won’t just make your accounts more secure. It will also save you boatloads of time.
Read on to learn how…Read More