Forget Setting Marketing Goals. Focus on This Instead.

Posted by on Jan 30, 2015 | 0 comments

I don’t make New Year’s resolutions.  No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date.

 

don't focus on marketing goals

 

But I do set goals. Lots of ‘em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.

And so I thought I had this whole goal thing figured out… until I read an article this month by James Clear over at Entrepreneur magazine that made me realize that my focus on goals has been misplaced:

Say what???  How could there be a “this” that is more important than goals?  But there is.  There really is.  The magic “this” is…

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Does Your Business Need a Lead Magnet?

Posted by on Dec 4, 2014 | 2 comments

It’s a safe bet that you’ve requested a whole bunch of lead magnets recently, even if you didn’t know it.

What’s a “lead magnet,” you say?

A lead magnet is a valuable piece of content that a business offers in exchange for your email address.

It’s that simple.

 

lead magnet

 

A lead magnet could be a special report (like my current lead magnet), a white paper, a tool kit, a cheat sheet, a presentation, a video, a podcast, a coupon, or anything else that your ideal prospects would perceive as valuable.

And that’s the key, because the purpose of a lead magnet is to allow you to collect email addresses from your ideal prospects when they’re not yet ready to take a bigger step with you.

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SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

Posted by on Sep 30, 2014 | 6 comments

Do you want your business website to show up in Google search results?  Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both?

And you’ve likely spent time reading various opinions online, only to come away even more confused.

In this post I’ll help you determine the right answer for your business objectives. And I’ve included a handy downloadable flowchart at the end of the post to make it even easier.

SEO vs PPC decision Flowchart

 

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Stop Being a Wandering Generality. It’s Time to Go Niche.

Posted by on Jul 30, 2014 | 0 comments

You understand the value of specialization.  You get why heart surgeons earn 10x more than family doctors.

Yet, as a professional or business owner, you are afraid to specialize.

You are afraid to GO NICHE!

You fear that by focusing on a narrow market you will miss a mountain of potential business.

 

Tim to Go Niche

 

But the exact opposite is true.

When you specialize, your business becomes vastly easier.  By focusing all of your energy into one clear high-value area, you can find and attract your ideal clients quickly and effortlessly.

3 Huge Reasons to Go Niche

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Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

Posted by on Jun 30, 2014 | 0 comments

If you run a successful small business, then you already know you can’t do everything yourself.

Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.

Hire a great freelancer

 

And so the day comes to hire online marketing help, too.

You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself.

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3 Big Reasons to Hate Google AdWords

Posted by on May 21, 2014 | 0 comments

I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother.

If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.

 

3 big reasons to hate google adwords

 

Let’s see why.

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3 Big Reasons to Love Google AdWords

Posted by on Mar 31, 2014 | 0 comments

As a small business owner you love Google… and you hate Google.

You know that loads of great prospects are searching for your exact services on Google.  Yet, day in and day out, they’re not finding you.  Could anything be more frustrating?

(Also see How AdWords Became Critical for Your Business in 2013)

Well, it’s time to make your peace with Google and embrace Google AdWords with open arms.

Love Google AdWords

Here are the top 3 reasons why you should love Google AdWords for your small business marketing.

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