SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)

Posted by on Sep 30, 2014 | 0 comments

Do you want your business website to show up in Google search results?  Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both?

And you’ve likely spent time reading various opinions online, only to come away even more confused.

In this post I’ll help you determine the right answer for your business objectives. And I’ve included a handy downloadable flowchart at the end of the post to make it even easier.

SEO vs PPC decision Flowchart

 

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Stop Being a Wandering Generality. It’s Time to Go Niche.

Posted by on Jul 30, 2014 | 0 comments

You understand the value of specialization.  You get why heart surgeons earn 10x more than family doctors.

Yet, as a professional or business owner, you are afraid to specialize.

You are afraid to GO NICHE!

You fear that by focusing on a narrow market you will miss a mountain of potential business.

 

Tim to Go Niche

 

But the exact opposite is true.

When you specialize, your business becomes vastly easier.  By focusing all of your energy into one clear high-value area, you can find and attract your ideal clients quickly and effortlessly.

3 Huge Reasons to Go Niche

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Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

Posted by on Jun 30, 2014 | 0 comments

If you run a successful small business, then you already know you can’t do everything yourself.

Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.

Hire a great freelancer

 

And so the day comes to hire online marketing help, too.

You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself.

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3 Big Reasons to Hate Google AdWords

Posted by on May 21, 2014 | 0 comments

I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother.

If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.

 

3 big reasons to hate google adwords

 

Let’s see why.

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3 Big Reasons to Love Google AdWords

Posted by on Mar 31, 2014 | 0 comments

As a small business owner you love Google… and you hate Google.

You know that loads of great prospects are searching for your exact services on Google.  Yet, day in and day out, they’re not finding you.  Could anything be more frustrating?

(Also see How AdWords Became Critical for Your Business in 2013)

Well, it’s time to make your peace with Google and embrace Google AdWords with open arms.

Love Google AdWords

Here are the top 3 reasons why you should love Google AdWords for your small business marketing.

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3 Daily Work Habits that Will Transform your Life

Posted by on Jan 30, 2014 | 2 comments

I know something about you.  I know that you never have enough time.

How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t?

How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?

 

daily work habits and priorities

 

I understand.  I’ve been there, sometimes working late into the night just to try to catch up.  Some days I’m still there.

But more often these days I have a very different daily experience, one that enables me to go to bed early and get a good night’s sleep with the rewarding satisfaction of a day well spent.

Over time I’ve learned successful processes that I’ve turned into successful daily work habits. It’s these daily work habits that have made all the difference.  Here are the 3 most powerful ones.

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How a Blog Can Grow Your Business

Posted by on Dec 16, 2013 | 4 comments

Here’s a succinct, powerful tip for growing your business in 2014:

Blog!

And yes, I mean that as a verb.

 

Blog for your business

 

If you don’t yet have a business blog, you’ve likely wondered if it’s worth the effort.

Well… I’ve seen the effects on my own business since I started blogging 9 months ago, and I’ve seen the results for my clients.  I can say with confidence:

Blogging should be one of your top priorities for lead generation *if*…

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