Hire a Great Freelancer on Your Very First Try – 10 Golden Tips

Posted by on Jun 30, 2014 | 0 comments

If you run a successful small business, then you already know you can’t do everything yourself.

Why do you hire outside experts for accounting, insurance and legal issues?  Because it’s more profitable (and more fun) for you to stay focused on your core business.

Hire a great freelancer

 

And so the day comes to hire online marketing help, too.

You can hire a professional to manage all that for you (like this guy).  Or you can hire and manage a group of freelancers yourself.

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3 Big Reasons to Hate Google AdWords

Posted by on May 21, 2014 | 0 comments

I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“.  Well, this post is his depressed little brother.

If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.

 

3 big reasons to hate google adwords

 

Let’s see why.

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3 Big Reasons to Love Google AdWords

Posted by on Mar 31, 2014 | 0 comments

As a small business owner you love Google… and you hate Google.

You know that loads of great prospects are searching for your exact services on Google.  Yet, day in and day out, they’re not finding you.  Could anything be more frustrating?

(Also see How AdWords Became Critical for Your Business in 2013)

Well, it’s time to make your peace with Google and embrace Google AdWords with open arms.

Love Google AdWords

Here are the top 3 reasons why you should love Google AdWords for your small business marketing.

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3 Daily Work Habits that Will Transform your Life

Posted by on Jan 30, 2014 | 2 comments

I know something about you.  I know that you never have enough time.

How often do you go through your day feeling weighed down by the mere thought of all the things you know you should be doing for your business but aren’t?

How often do you go to bed feeling defeated by your lack of progress? Resigned that you just can’t do any more about it today? Clinging to hope that tomorrow might somehow be better?

 

daily work habits and priorities

 

I understand.  I’ve been there, sometimes working late into the night just to try to catch up.  Some days I’m still there.

But more often these days I have a very different daily experience, one that enables me to go to bed early and get a good night’s sleep with the rewarding satisfaction of a day well spent.

Over time I’ve learned successful processes that I’ve turned into successful daily work habits. It’s these daily work habits that have made all the difference.  Here are the 3 most powerful ones.

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How a Blog Can Grow Your Business

Posted by on Dec 16, 2013 | 4 comments

Here’s a succinct, powerful tip for growing your business in 2014:

Blog!

And yes, I mean that as a verb.

 

Blog for your business

 

If you don’t yet have a business blog, you’ve likely wondered if it’s worth the effort.

Well… I’ve seen the effects on my own business since I started blogging 9 months ago, and I’ve seen the results for my clients.  I can say with confidence:

Blogging should be one of your top priorities for lead generation *if*…

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How AdWords Became Critical for Your Business in 2013

Posted by on Nov 15, 2013 | 10 comments

Do you rely on Google search traffic to bring you online leads and sales?

Then you need to know: Google changed the game big time in 2013.

If you don’t advertise your business using Google AdWords, then you might not be in the game for much longer!

Google Adwords vs. SEO

I’ll leave the technical details of Google’s recent changes to other bloggers who have captured them so well.  In this post I’m going to focus on one thing:

What do Google’s changes mean for your business?

Specifically, on this new Google game board, how will you get new leads and customers for your business website?

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Why Google is the Best Source of Clients for Your Service Business (and What to Do about It)

Posted by on Oct 30, 2013 | 0 comments

Do you know where your clients come from?  I mean, really know?

I recently explored this question for my own service business.  And I was shocked.

 

Client Revenue by Source for Internet Marketing Service Business

 

I do a lot of networking around Boston and have directly met a number of good prospects that way.  And I regularly ask clients for introductions to other business owners.  So I know I get a lot of business through personal connections.

But I also practice what I preach: SEO-optimizing my website’s visibility in organic search results and running ongoing Google Adwords campaigns for additional reach. But I hadn’t fully taken stock of what that really meant.

Until now.

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