I don’t make New Year’s resolutions. No, I’m not a humbug — I just don’t think that successful goals are built upon an arbitrary calendar date.
But I do set goals. Lots of ‘em. 5-year goals, yearly goals, monthly goals… which then break down into weekly and daily tasks. This goal process is based on a truly spectacular book that I gush about regularly: “The One Thing” by Gary Keller.
And so I thought I had this whole goal thing figured out… until I read an article this month by James Clear over at Entrepreneur magazine that made me realize that my focus on goals has been misplaced:
Say what??? How could there be a “this” that is more important than goals? But there is. There really is. The magic “this” is…Read More
It’s a safe bet that you’ve requested a whole bunch of lead magnets recently, even if you didn’t know it.
What’s a “lead magnet,” you say?
A lead magnet is a valuable piece of content that a business offers in exchange for your email address.
It’s that simple.
A lead magnet could be a special report (like my current lead magnet), a white paper, a tool kit, a cheat sheet, a presentation, a video, a podcast, a coupon, or anything else that your ideal prospects would perceive as valuable.
And that’s the key, because the purpose of a lead magnet is to allow you to collect email addresses from your ideal prospects when they’re not yet ready to take a bigger step with you.Read More
Do you want your business website to show up in Google search results? Then you’ve probably struggled with how to best achieve that – with SEO, PPC, or a mix of both?
And you’ve likely spent time reading various opinions online, only to come away even more confused.
In this post I’ll help you determine the right answer for your business objectives. And I’ve included a handy downloadable flowchart at the end of the post to make it even easier.
You understand the value of specialization. You get why heart surgeons earn 10x more than family doctors.
Yet, as a professional or business owner, you are afraid to specialize.
You are afraid to GO NICHE!
You fear that by focusing on a narrow market you will miss a mountain of potential business.
But the exact opposite is true.
When you specialize, your business becomes vastly easier. By focusing all of your energy into one clear high-value area, you can find and attract your ideal clients quickly and effortlessly.
If you run a successful small business, then you already know you can’t do everything yourself.
Why do you hire outside experts for accounting, insurance and legal issues? Because it’s more profitable (and more fun) for you to stay focused on your core business.
And so the day comes to hire online marketing help, too.
You can hire a professional to manage all that for you (like this guy). Or you can hire and manage a group of freelancers yourself.Read More
I recently wrote the upbeat “3 Big Reasons to Love Google AdWords“. Well, this post is his depressed little brother.
If you run your own Google AdWords campaign, it’s likely that you’ll sometimes find yourself in the haters’ camp.
Let’s see why.Read More
As a small business owner you love Google… and you hate Google.
You know that loads of great prospects are searching for your exact services on Google. Yet, day in and day out, they’re not finding you. Could anything be more frustrating?
Well, it’s time to make your peace with Google and embrace Google AdWords with open arms.
Here are the top 3 reasons why you should love Google AdWords for your small business marketing.Read More